Build better.

Practical tips on Squarespace, branding, and building a site that actually works for your business.
A professional sitting at a wooden desk writing in a notebook behind a open laptop, with a glass mug of water nearby.

What Makes an Accounting Firm Website Build Trust?

Clients hand an accountant their most sensitive financial details, so they judge the website before they ever pick up the phone. Here are seven things they look for, and how to show each one.
Nucleus Portfolio page on laptop

How to Create a Portfolio Page in Squarespace 7.1

A clear, step-by-step guide to planning, building and organizing a portfolio page in Squarespace 7.1, for companies, firms and teams with multiple entries.
A woman is using a laptop to find mistakes on the website

5 Expensive Mistakes on DIY Biotech Websites (and How to Avoid Them)

A biotech website is often the first thing an investor or partner checks. Here are five mistakes that quietly cost meetings, and how to avoid them.
Comparison between custom web design and template

Biotech Website Template or Custom Design? How to Decide Before You Build

A template gets many biotech teams live faster, and custom design suits others better. Here is how to tell which one you need.
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What to Write on a Biotech VC Website: A Page-by-Page Content Guide

A biotech VC website works when its words are as clear and credible as its design. Learn what to write on your homepage, portfolio, About, People and News & Insights pages to communicate your investment focus and build trust with founders and co-investors.
Client intake form with thank you page

How to Add a Client Intake Form to a Squarespace Website

A client intake form saves the back-and-forth emails before a first call. Here is how to build one in Squarespace, from choosing fields to testing the notification.
Nucleus Blog Page

5 Design Choices That Make a Biotech VC Website Feel Credible

Before visitors read your thesis, design has already shaped how credible a biotech VC website feels. Here are five choices, from imagery to verifiable proof, that help it feel established.
Nucleus About Page

How to Design a Biotech VC Website That Builds Trust: A Look Inside Nucleus

What does a biotech VC website need to say in its first few seconds? We walk through the Nucleus homepage section by section: the thesis, the proof, one clear next step and the pages behind it.
A lady is holding a cup of coffee and thinking about hiring a designer for her project

What to look for when hiring someone to build your website

Hiring someone to build your website is a real investment, and it's hard to evaluate design skill from the outside. Here's what actually matters when you're deciding who to trust with it.
Editing demo site on laptop

How to replace demo content in your Squarespace template without messing up the design

You bought the template because the demo looked great. Here's how to swap in your own content without accidentally breaking the design that sold you on it.
The editorial hero cover image

6 Squarespace hero section layouts you’ll want to steal

Six hero layouts you can actually build in Squarespace, shown as lo-fi wireframes and polished hi-fi versions, so you can see exactly how each one comes together.
Two page designs from Nucleus

Will my Squarespace site look like everyone else’s? Here’s how to avoid that

Buying a template doesn't mean your site has to look like everyone else's. Here's what actually makes a Squarespace site feel generic, and the handful of changes that fix it.